Contents
Minnesota Business Magazine Volume 19 Number 11
March 2010
DEPARTMENTS
6 INTELLECTUAL PROPERTY
The latest patents and one supremely cool idea
8 COMMUNICATIONS
Beth LaBreche outlines the necessity of
having a strategic value proposition for your
new business // Colin Hirdman, co-founder
of Localtweeps, talks about the practical
value of Twitter and how to harness it for the
betterment of your business
10 FAMILY BUSINESS
Tom Hubler says that in life as well as in
business it’s important that we recognize those
who have positively influenced us and do our
best to live their values
12 LEADERSHIP
Orion’s Dr. Rebecca Thomley is practicing
service leadership in New Orleans while
cultivating a strong moral fiber in her
Minneapolis-based staff // Gallup’s Jim
Asplund on whether or not you’re really
paying attention to your customer // Julie
Moore Rapacki breaks-down how companies
should respond to the female leadership gap
18 MONEY
Local financial pros discuss how to
keep your financial house in order
during the Ponzi Scheme era
22 TECHNOLOGY
PureChoice is using The Nose to cash-in
on commercial filtration // Kate Rubin
discusses global health care technology and
Minnesota’s role therein
PAGE 30
IN EVERY ISSUE
2 EDITOR’S NOTE
4 UPFRONT
FEATURES
26 THE BIG BUSINESS
OF OWATONNA
Owatonna might be outstate, but
that doesn’t mean the “Jewel of the
Prairie” should be out of mind
30 THE FIERCE
URGENCY OF NORTH
After 40 years of deterioration, drive-by goodwill and alienation in North
Minneapolis, can Catalyst Community
Partners really spark the change the
area so desperately needs?
ON THE COVER
Catalyst Community
Partners’ Mark Murray III,
Joni Bonnell, Stuart
Ackerberg, Michelle Metcalf,
Mike McCloskey, Sue Wollan
Fan, Camille Bryant
Photo by Marshall
Franklin Long
