Social media: Everyone is abuzz about using social
media tools like Facebook and Twitter, and for
good reason—they reach a broad expanse of users.
But don’t stop there.
Explore the niche: When trying to capture the attention of potential customers, find the quirky sites
where people swap thoughts about products.
Find the evangelists: In every enthusiast community,
there are a few vocal individuals who have a surprising amount of influence. By keeping on top of social
media like blogs and Facebook, these people can be
discovered fairly easily, and once they’re won over, it’s
much easier to get a product noticed. One evangelist
can spread the word dramatically, sometimes even
more than a print campaign.
Make what people want: If product ideas crop up as
a result of social media sessions, act on them. Users
have strong opinions about what type of products
they’d like to see, particularly in enthusiast communities, so gearing development along those lines can be
useful in the long run. –The Pocket Hercules team
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