editor’sNOTE
PUBLISHER R. Craig Bednar
ASSOCIATE PUBLISHER Shana Karle
CHIEF FINANCIAL OFFICER Marcel Gyswyt
EDITORIAL
ED I TOR David Gee
MANAGING EDITOR Drew Wood
COPY EDITOR Judy Arginteanu
CONTRIBUTING WRITERS
Holly Dolezalek, Mark Druskoff, Allie Fendrick,
Anthony F. Giombetti, Cory Hertog, Tom Hubler,
Beth LaBreche, Chelsey Larson, Elizabeth Millard,
Katie Pelton, Kate Rubin, Steven Schussler
PHOTO BY CARRIE DONOVAN
The Compendium Issue
[ 19 years and (re)counting]
ADVERTISING
ADVERTISING SALES Shana Karle, shana.karle@tigeroak.com
ADVERTISING SALES Carl Gillen, carl.gillen@tigeroak.com
ART
ART DIRECTOR Dana Oelfke
LEAD STAFF PHOTOGRAPHER Tate Carlson
STAFF PHOTOGRAPHER Marshall Franklin Long
PRODUCTION
PROJECT DIRECTOR Dianne Talmage
PROJECT COORDINATOR Dana Oelfke
GRAPHIC DESIGNER Emily Bretzel
CIRCULATION
CIRCULATION DIREC TOR Jeremy Wieland
CIRCULATION MANAGER Derek Kirchhoff
NEWSSTAND MANAGER Kelley Wood
CUSTOMER SERVICE REPRESENTATIVE
Cassie Haubenhofer
ADMINISTRATION
CREDIT MANAGER April McCauley
ACCOUN TANT Pat Schossow
Compendium: A concise yet comprehensive compilation of a body of knowledge.
SEVERAL MONTHS AGO a staffer at the magazine
suggested we do something special to denote or
celebrate the 20th anniversary of Minnesota Business
Magazine.
I was in agreement with that notion, as was
managing editor Drew Wood. So we made our way to
the basement archives where all of the old magazines
are somewhat neatly boxed, and began poring over
dozens of back issues dating back to the early 1990s,
trying to mentally catalogue the “good stuff.”
And what a lot of good stuff there was, or is. You
can trace the entrepreneurial careers of rising stars that
still shine brightly today, as well as others who flamed
out, or completely fell from grace.
Of course, none of this material existed in any
digital form, so we began passing the quotes and
passages and interviews we knew were keepers to
Cory Hertog and Chelsey Larson who dutifully, and
without complaint, handled the keystrokes.
We were feeling pretty good about what we had
when one of us, I actually don’t remember who at the
moment, did a little math and realized that, despite
volume number, the magazine is in its 19th year of
existence, not the 20th. Good catch.
So now what do we do? Well, 19 years is a
momentous occasion and worth celebrating in its
own right, particularly in light of all the magazine has
gone through. That includes surviving an economic
downturn that claimed 428 magazine titles last year
alone, according to MediaFinder.com.
MARKETING & PROMOTIONS
EVENTS & PROMOTIONS MANAGER Amanda Peterson
EVENTS COORDINATOR Dahlia Brue
WEB
WEB DEVELOPMENT MANAGER Sandy Powell
WEB AD COORDINATOR Anna Atendido
EDITORIAL ADVISORY BOARD
Brian Adams, Jacquie Berglund, Andrew E. Brehm,
Amanda Brinkman, Kim Brown, Betsy Buckley,
Andrew Eklund, Jim Hansen, Bill Monson,
Randy McPherson, Anita Patel
EDITOR,
Minnesota Business Magazine
Tiger Oak Publications, Inc.
One Tiger Oak Plaza
900 South Third Street
Minneapolis, MN 55415
612.548.3180
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Department, 900 South Third Street, Minneapolis, Minnesota, 55415.
© Copyright 2010 Tiger Oak Publications, Inc. All rights reserved.
The opinions of columnists are their own.
MINNESOTABUSINESS.COM
Minnesota Business Magazine (ISSN 15396452) is published monthly by
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